A new iPhone app from Playboy forgoes the seductive photos of beautiful women that the men’s magazine is famous for in favour of lifestyle articles about travel, clothes, food, booze and more.
Scott Flanders, CEO of Playboy Enterprises, said the new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content, reports Fox News.
Flanders said they have rebuilt Playboy for iPhone to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture.
The Apple App Store has a reputation for excluding pornographic content, and for rigorously policing the market to prevent anything inappropriate, ranging from racy images to bullying apps.
Earlier in 2010, Apple co-founder Steve Jobs had said that folks who want porn can buy an Android phone.
There are sections featuring photos of returning Playmates, videos of the models, a “Miss Social” feature on winners of an online competition for women with a devoted social media following, and more.
To unlock the racier content, Playboy fans have the option of subscribing monthly, bi-annually or annually to the app.
Josh Schollmeyer, Playboy’s Director of Digital Content said they have reinvented their aesthetic with exclusive pictorials and a beautiful, image-heavy navigation. He said the app is truly “Playboy 2.0″.